This is what happens when you start reading labels, folks! You begin to understand the intricacies and outright deceptive labeling practices that are permeating our processed food industry. So, why should the Non-GMO label be any different? It isn’t. In fact, use of the Non-GMO label to purposely deceive people into paying a higher price for a product that they are led to believe is GMO free, but is chock full of GMO ingredients, is widespread. And it is not going to get any better even if regulations are put in place to require GMO labeling.
Here is how the scam works
Here is the ingredients list of a Naturade power bar that fell out of my saddle bag. After we go through this list, please understand that the wrapper was from years ago, before I knew better. In fact, I considered myself an athlete, and rode 100 miles in one day equine rides for fun. I actually thought that I was doing good for my body by eating these bars during rides. That goes to show you just how the brainwashing takes effect even in the athletic community. Anyway, I digress. On to the list of ingredients:
Notice that the only certified non-genetically modified ingredient in the list is the soy protein isolate. Let’s just go through the list and mark down what we know could be GMO:
Holy GMOs Batman! Nearly everything else!!!
Yes, that is how the scam is played. A company wants to market a product chock full of GMOs and every other thing under the sun, make it appear to be healthy, and use Non-GMO certification to sell it. So how do you do it? You put one Non-GMO certified ingredient into the mix, and place the Non-GMO certification stamp on the front label. People see the label with the Non-GMO certification, and buy the product thinking that all of the ingredients in that product are Non-GMO, when in reality, only one ingredient such as the soy protein isolate in the Naturade bar is certified Non-GMO, and that allows the company to place the Non-GMO seal on the front label, which is the first thing the customer sees, rarely looking beyond that to the list of toxins in the ingredients list on the back label.
Here is a scan of the Naturade bar front label:
So, there I was, typical working gal, on my way to an endurance ride, when I stop at the store to pick up some energy bars for the ride, and run smack dab into an intentional campaign to sabotage my health via genetically modified frankenbars. So much for hindsight. Now I read labels. Now I know what GMOs are, and what I should do to avoid them. Now I know that simply seeing a Non-GMO sticker on the front label does not mean that product is GMO free.
The moral of this story is…
Even if we here in America, somehow, someway, get mandatory GMO labeling laws passed, the deception will be rampant, and we will still need to read labels and know what we are reading. We need to read the whole label on everything we buy, not just the front label. We also need to know what crops are being genetically engineered and put into our food supply. We need to know what is GMO and what is not by doing the research ourselves. We are being deceived by those looking to make a profit off of our ignorance.
If you want to know more about how GMOs are made, watch the free Aggie – A GMO Primer slideshow put out by Farm Wars at http://farmwars.info/?page_id=4202. [2014 UPDATE: There are currently additional procedures for producing genetically engineered organisms not available when Aggie was produced.]
If you want to know more about what GMOs are in play, go here: http://www.gmo-compass.org/eng/home/
© 2011 Barbara H. Peterson