White Wave Foods is expanding its reach into the Organic sector of the food industry by purchasing Earthbound Farm. Yes, the consolidation of organic interests by conglomerates having no real interest in true organics, but merely the bottom line continues at a dizzying rate.
WhiteWave Foods Co., whose brands include Silk, Land O Lakes and Horizon Organic, said Monday that it is buying Earthbound Farm from its existing shareholders, which are led by Kainos Capital and founders Drew and Myra Goodman.
“With Horizon Organic and Earthbound Farm, WhiteWave will now provide the two most popular gateways for consumers to enter into the organic category _ produce and dairy,” WhiteWave Chairman and CEO Gregg Engles said.
This new acquisition even gives corporate lobbyists at the former Dean Foods/WhiteWave a direct conduit to the important National Organic Standards Board via John Foster, an employee of Earthbound and an NOSB member.
Let’s just take a look at one of White Wave’s endeavors into the land of deceit and trickery. And that is, White Wave’s brand Land O’Lakes and its wholly owned subsidiary, Forage Genetics’ development of GMO alfalfa:
“We are proud to have been joined in the defense of this case by individual growers and alfalfa hay and seed grower associations, who came together to articulate a commitment to co-existence of genetically engineered, conventional and organic products, as well as the importance of grower choice,” said Mark McCaslin, President of Forage Genetics International.
Coexistence. That is the company’s mantra, and it seems that certain others who claim to be fighting for the “right to know” if your food is genetically engineered, have absolutely no problem coexisting with the likes of the designer, producer and distributor of genetically engineered (GMO) alfalfa – White Wave’s Land O’ Lakes subsidiary, Forage Genetics. Sure, you have a right to know if your food contains GMOs, but a ban on GMOs? Not likely by the collaborators who make money supporting and coexisting with GMO supporters and producers.
Sure, they can proclaim “hey, we don’t use GMOs and promote the right to know if you are eating them, but a ban? Seriously? That would cut into profits. Can’t have that – might lose money. With coexistence these companies and organizations can have it both ways. Fingers in all of the pies so to speak. And when GMO contamination reaches such a level that it has infiltrated every foodstuff on the planet and makes anything labeled “organic” merely wishful thinking, well, it will simply be business as usual. Just change the label a bit and no one will be the wiser.
Ask yourself why Silk, owned by White Wave Foods, would devote a page to proclaiming that it is against GMOs and is for the “right to know” labeling initiative?
We bet you want to know what’s in your food—unfortunately, that’s not always as easy as it should be. As a food company, we know it’s our responsibility to make that information simple, accessible and easy to understand.
That’s why we’re big supporters of Just Label It, a national initiative encouraging the clear and accurate labeling of foods containing GMOs. Under the Just Label It guidelines, food companies would be required to declare the presence of GMO ingredients in their products. These days, it’s called “transparency in labeling.” But we think it’s just common courtesy—and common sense.
Deception, my friends, deception. Keep your eyes on the right hand while the left hand spreads GMOs. That’s the ticket. Coexistence. That is White Wave’s specialty, and apparently, the specialty of most of the supposed anti-GMO forces in the headlines today.
Make no mistake about it – coexistence is a fancy and politically correct term for GMO takeover. The people who are really and truly working steadfastly for a ban on GMOs are few and far between, and rarely in the headlines. They are sidelined, kicked to the curb, and marginalized while the labeling camp strolls arm in arm with the likes of White Wave Foods down the coexistence lane to a complete GMO takeover.
©2013 Barbara H. Peterson